Standard: Speechwriting: Writing slogans

A family friend of mine is always intrigued by the range of things I do – from my day job to the writing to the dancing and random (and confident) babbling in Bangla.

So he’s enlisted my help to write a slogan (and a jingle! HA!) for a product of his (he’s an entrepreneur). I’ve signed a non-disclosure agreement so can’t say much more but have agreed in return for a testimonial (at least!).

I’ve always imagined slogans to be the work of marketing folk – I chose NOT to do a marketing module at undergrad because I thought it wasn’t challenging enough. Little did I know…

So I’ll be updating you on my progress with this!



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